Commercial national DAB+ platform launched
Only two channels available / Finally nationwide radio becomes relevant also in Germany
By starting the service of its commercial private DAB+ platform (so-called 2nd DAB+ Bundesmux), Antenne Deutschland is writing a new chapter in German radio history. About four decades after the start of commercial radio by local and regional FM radio stations, a long-awaited relevant cluster of national terrestrial radio programs is finally on air also in Germany – and from the outset it is using the future-proof digital standard DAB+.
Antenne Deutschland not only operates the DAB+ platform, but is broadcasting own programs, too. Four out of six planned own channels already went on air: Absolut HOT, Absolut TOP, Absolut Bella und Absolut Oldie Classics.
Simultaneously the first third party radio programs went on air. So far Antenne Deutschland has signed contracts with the following eight third party radio stations:
- ANTENNE BAYERN – Germany’s most listened to private radio station
- Driver’s Pop Delivery Radio
- A second program format by the ENERGY group in Germany
- JOKE FM – comedy and hits
- PROFI Radio – the innovative special interest program for handymen and DIYers
- RTL – Germany’s hit radio
- ROCK ANTENNE – The best rock non-stop for Germany!
- TOGGO Radio – The new children and family radio from SUPER RTL
To place the remaining two out of a total of 16 channels in the market, we are currently talking to prestigious national and international applicants. The aim is to optimize the variety and impact of the range of stations. Among others, we are currently negotiating a sports radio format plus further special interest formats.
The DAB+ platform will technically reach roughly 83 % of the German population* (approximately 67 million persons based on mobile outdoor coverage) already at launch.
We at National German Radio GmbH were exclusively commissioned by Antenne Deutschland with the market placement of the ten channels on the DAB+ platform which won’t be used by Antenne Deutschland for its own broadcasting activities.
Registration ended Sunday, March 29, 2020, 24:00 h
*Conservative calculation by the network operator Media Broadcast.